The super-stylish and avant-garde chic producer, designer, musician, and art aficionado appears to be taking the fall and winter 2010 menswear lines Billionaire Boys Club and Ice Cream in a significantly different aesthetic direction this season. Known mostly for their colorful and innovative designs that combine urban simplicity with creative complexity, the collections are targeted toward the man who would rather be seen around town skateboarding, dropping a mixtape in his friend's indie recording studio, or strolling down the street to the sounds of Lupe Fiasco's "Kick, Push". This season's collections appears to be less concerned with being the vanguard of skateboarder-skinny jean chic and kaleidoscopic patterns, a surprise to any devotee to the BBC/IC brand.
