Get Your Hustle On...

 "The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell." - Jay Abraham - Marketing Expert. If you were a business, what would you be selling? I know someone who does...

Yep...here it is: another posts about the friend-in-my-head (except Facebook) slash inspiration, slash mogul in the making--Marquis Phifer. In his latest post, Phifer speaks about the choice between getting a degree and a simultaneous rapidly blossoming career. Though some of us can hardly say we've branded ourselves by the age of 25 (I've still got time...), his post as well as previous posts have aroused a hustler drive in me lately, so much that I actually went to the library and pulled a couple of books about marketing and public relations. Not because I was planning to start my own business, but because I wanted to develop the business of self. We are all business, we each have "departments", some of which are our love lives, our school lives, our work lives, our social lives, and our family lives. The partnerships, associations, transactions, hiring, and firing we do in these departments influence how much more effectively our business/selves will function and be more productive. The way I see it, I'm Diddy...I'm a hard-core, go-hard-or-go-home executive and I'm making sure that the Paul Beasley brand represents ambition, upward mobility, sophistication, creativity, ingenuity, and innovation. So evaluate your own "human resources" skills: are your associations conducive to promoting your image, or are they taking your company in an entirely different direction? In the mind of a hustler, "If you can't change the people around you, change the people around you". If you have to lay off some people who aren't quite working at maximum efficiency, just tell them "Business is business".