07 October 2010
R&B singer Trey Songz along with fellow singer Melanie Fiona have become the new face of RocaWear’s Next collection, a new campaign focusing on trendsetting individuals and “individuals, destinations, fields of endeavor and any and everything, uniquely positioned to elevate the culture”. Today Trey Songz will be appearing at 5 p.m. at Macy’s in New York’s Herald Square and 34th Street. Shoppers with a purchase of $50 or more will earn an opportunity to receive an autographed copy of Trey Songz’s newest CD, Passion, Pain, and Pleasure. In addition to the appearances, RocaWear Next is also sponsoring a contest looking to discover talent in creative careers such as fashion designers, stylists, models, photographers, and artists. The campaign overall appears to be very cohesive and looks promising. No doubt an effort to ameliorate the RocaWear brand, it looks as if the name is seeking to set its sights and standards higher as well as recognize those in the culture simultaneously doing so. Check out more on the RocaWear Next campaign here.