03 August 2010

Trend or End? Military in Menswear

I want a soldier...well you got it I'm the hottest around...they'll know it when they see you rollin Impalas around...with the top down feelin' the sounds...Even though President Obama is wrapping up Operation Iraqi Freedom at the end of this month and beginning the final chapter of the War in Iraq, Operation New Dawn, the top names in menswear have begun to implement the military aesthetic into their fall collections. The August issue of Details covers this trend phenomenon in a page titled “M*A*S*H It Up”. Marc by Marc Jacobs premiered his collection showcasing indigo and black camouflaged duffle bags, Prada stuck to the classic, simpler, and more prominent camouflage of forest green, gray beige, and black with messenger bags and lengthy double-breasted jackets...
I was especially drawn to the ultra-stylish overcoat by Spurr also drenched in hues of high-intensity forest greens, yellow-greens, and true greens. Other designers have followed suit, deviating from the contemporary Army design yet staying true to the military theme by exhibiting navy blue sweaters with embroidered gold general’s shoulders from Burberry Prorsum, and Roberto Cavalli did an excellent job with his deep navy double-breasted smart suit interpretation of a Navy officer. And, saving the best for last, Moncler Gamme Bleu threw itself into the trend launching a full-scale military-themed fashion show with models sleeping in gray elongated knit caps striped with white, navy bleu, and red sleeping on cots with comforters showing the same pattern on the hats. Overall, I think that this trend will definitely have its day simply because it’s the one all the designers are using. Will the trend have any effect beyond its contemporary nature, I doubt it simply because this isn’t the 1940s anymore. No one really wants to be walking around looking like they were just returned from Operation Desert Storm and if the political situation in Iraq is indeed ameliorated then how can this trend transcend its cultural positioning to ensure it won’t become a fad?


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